From a bench
in LA to a
$260M exit
GoLive Mobile — CMO
Joined at 24 with no marketing team. Built from scratch. $250M revenue, $100M earnings, 1000x shareholder return. Named #1 fastest growing media company in America.
F/ELD Cannabis
Co-founded ultra-premium California cannabis brand. Raised $6M. Sold to publicly traded company. Learned the hard lessons about VC pressure and over-scaling.
The Bench Conversation
Read a vitamin label. 2 teaspoons of sugar. Met co-founder Darren on a bench in LA. Drank coffee. Decided to fix children's nutrition.
Hiya Launches
March 11 — same day WHO declared COVID-19 pandemic. $0 venture capital. Personal savings only. Launched anyway.
$260M Exit to USANA
$103M revenue. $19M net income. 200,000+ subscribers. Acquired December 23 2024. Founders retained ~21% equity with future upside.
I'm not a consultant who reads about building companies. I'm a founder who built one — bootstrapped, from scratch, with no industry experience — to $103M in annual revenue and a $260M exit.
At our peak, Hiya was generating $280,000 per day in revenue. Every day. On average. With no paid advertising dominating our stack, no retail shelf space for the first four years, and no venture capital ever.
I've made every mistake you can make in DTC. I've experienced the cash flow paradox that nearly killed us at our fastest growth period. I've navigated a full strategic acquisition process and closed in 4 months by running it like an outbound sales motion.
"Distribution is the moat. The product is just the price of entry. The founders who confuse the two end up perfecting something nobody knows exists."
I work with a small number of operators at a time — founders and CEOs who are serious about building something real and are at a stage where the right strategic input can materially change the trajectory of their business.
This is not a course. It is not a community. It is direct access to someone who has done it — and is still doing it.